ORMCO PROVIDES TIPS TO HELP ORTHODONTISTS GROW THEIR PRACTICES IN THE NEW YEAR

Leading Orthodontic Manufacturer Advises on Practice Marketing Tools, Continuing Education Opportunities and other Best Practices to Aid Business Growth


ORANGE, Calif. (Jan. 14, 2013)—Ormco Corporation, a leading manufacturer and provider of advanced orthodontic technology and services, today released its second annual list of tips and recommended resources to help orthodontists increase the value of their services and better their practices in 2013. According to a recent study commissioned by the American Association of Orthodontists (AAO) and conducted by Wakefield Research, more than one-third of American adults are unhappy with their smile. To assist orthodontists with capitalizing on the adult white space in an increasingly competitive market, Ormco has provided the following tips to help drive practice differentiation and patient starts, while reducing practice-associated costs:

Target Adults

According to the aforementioned study commissioned by the AAO and Wakefield Research, 78 percent of Americans perceive adults with crooked teeth to be unsuccessful. Furthermore, the industry is seeing a patient demand trend for more affordable, aesthetic treatment. With this in mind, Ormco recommends orthodontists leverage adult-targeted marketing materials to better educate this audience about the benefits of today's advanced orthodontic treatment options that offer flexible financing and virtually invisible solutions, such as Ormco's discrete Damon® Clear™ which accommodates today's image-conscious adults.

Take Advantage of Practice Marketing Tools

Digital marketing will continue to be an effective way for clinicians to promote and grow their practices in 2013, as millions of potential patients can be reached through online and social networking channels. Ormco encourages orthodontists to take advantage of free digital and traditional marketing resources—from turnkey consultation presentations to digital image libraries for use on websites—that are aimed at aiding doctors with achieving clinical and business objectives. Ormco's clinician marketing platform, www.marketing.ormco.com, offers a complete range of resources to support patient starts and practice growth.

Highlight Flexible Finance Options

A recent research study conducted by the Millennium Research Group found that the cost of treatment is the No. 1 barrier holding adults back from seeking orthodontic care. Orthodontists can minimize this prospective patient concern by offering affordable monthly payment plans with no down payment and flexible interest—a common finance method available from today's leading doctors.

Benefit from Continued Education

Doctors who take advantage of continuing education (CE) opportunities and events hosted by leading manufacturers, such as Ormco's Damon Forum, learn new techniques and methodologies that help attract new patients. Additionally, CE events, webinars and tutorials taught by today's top clinicians are an excellent opportunity to learn about the latest orthodontic advancements.

Implement Digital Treatment Technology to Differentiate Your Practice

In a market where people have more orthodontic treatment choices than ever before, orthodontists should incorporate digital treatment solutions that improve practice efficiency and differentiate the menu of services offered. Ormco recommends incorporating advanced options, such as Insignia™ Advanced Smile Design, a combination of 3-D treatment software and customized appliances that helps clinicians deliver patient results with a higher degree of precision. Using Insignia, orthodontists have the ability to give patients a true one-of-a-kind smile, as each bracket is reverse engineered to the final smile design, resulting in custom torque values for every bracket. Additionally, Insignia is the only system of its kind with expansive treatment options, as its compatible appliances include Insignia Clearguide™ Express aligners, Damon® Q™, Damon Clear, Titanium Orthos™ and Inspire ICE™.

Reduce Costs with Rewards Programs

Orthodontists can reduce costs by taking advantage of efficient rewards programs. The Ormco Rewards program is designed to give back to orthodontists who are committed to using Ormco's innovative selection of orthodontic appliances, as members earn points on every dollar spent. The points can be redeemed for hundreds of products as well as put towards seminars and continuing education courses. In addition, Ormco Rewards members are among the first to be informed of new cutting-edge products, technologies and services released to the market.

Orthodontists interested in learning more about Ormco's suggested best practices should register to attend its 12th Annual Damon Forum, taking place Feb. 13-16 at the JW Marriott Orlando Grande Lakes Resort & Spa in Orlando, Fla.

Media interested in speaking with an Ormco spokesperson should contact Robin Dwyer at 619-234-0345 or ormco@formulapr.com. Connect with Ormco on Facebook at facebook.com/damomsystembraces, www.facebook.com/InsigniaSmile, or Twitter at @Ormco and @DamonBraces..

About Ormco

Ormco is dedicated to manufacturing innovative products that improve the clinician's opportunity to achieve excellent results in the least amount of time, in the fewest number of appointments, and with the greatest patient comfort. Distinguished products range from legacy twins Titanium Orthos™ and Mini-Twin™ to self-ligation with the Damon® System and new active Prodigy™ SL as well as Insignia™ Advanced Smile Design, a combination of 3-D software and an expansive menu of customized treatment options ranging from aligners, such as Insignia Clearguide™ Express, to fixed appliances. From personalized service to worldwide continuing education programs and marketing support, Ormco is committed to helping orthodontists achieve their clinical and practice management objectives. For more information, visit the Ormco website.