INSIGNIA™ ADVANCED SMILE DESIGN™ CONSUMER WEBSITE WINS GOLD WEB HEALTH AWARD℠


www.InsigniaSmile.com Honored by Health Information Resource Center℠

ORANGE, Calif. (Feb. 12, 2014)—Ormco Corporation, a leading manufacturer and provider of advanced orthodontic technology and services, today announced that its consumer website for Insignia™ Advanced Smile Design™, InsigniaSmile.com, was selected as a Gold Award winner in the website category of the Web Health Awards℠ program, hosted by the Health Information Resource Center℠. Now in its 15th year, the award competition, held twice each year, honors the nation's best digital health resources for consumers and health industry professionals. "It's important to us that adults and teens interested in improving their smile understand the treatment options available. This Web Health Award, acknowledging Insignia's consumer-facing website as an impactful information resource, is an honor for our team," said Patrik Eriksson, president of Ormco. "Digital orthodontic treatment has numerous benefits and we hope the Insignia website can continue to serve as an educational tool for individuals looking for personalized treatment." The winning InsigniaSmile.com website provides consumers with the most up-to-date information on Insignia Advanced Smile Design, an orthodontic software and application system that combines 3D diagnostic technology with interactive treatment planning. The treatment solution offers orthodontists customized brackets, wires and placement trays to help increase overall practice efficiency and treatment effectiveness. For patients, Insignia offers a detailed treatment plan that is customized to their specific dental anatomy and results in more comfortable and precise treatment. As a resource for individuals looking to improve their smile, the website includes detailed information about how Insignia's computerized system works, patient testimonials, an FAQ section, financing information, and a blog, among other resources. The platform also has an integrated Insignia Doctor Locator, for site visitors to easily find an Insignia specialist in their area.

Judging was conducted using a rating scale of one to 100 points, evaluating each entry's content, format, overall quality, and ability to reach and capture the targeted health audience. A qualified panel of health technology professionals judged entries over a four week time period, selecting honorees based on their ability to attract and hold users' interest, value to overall public health interests, and ability to stimulate the appropriate action from users.

Media interested in speaking with an Ormco spokesperson should contact Robin Dwyer at 619-234-0345 or ormco@formulapr.com. Connect on Facebook at www.facebook.com/InsigniaSmile, or Twitter at @Ormco.

About Ormco

For over 50 years, Ormco has partnered with the orthodontic community to manufacture innovative products and solutions to enhance the lives of our customers and their patients. Distinguished products range from legacy twin brackets Titanium Orthos™ and Mini-Twin™ to self-ligating appliances with the Damon® System and active Prodigy™ SL. Ormco's Insignia™ Advanced Smile Design™ provides an all-inclusive solution with customized brackets, wires and placement trays for increased clinical efficiency. From personalized service to worldwide continuing education programs and marketing support, Ormco is committed to helping orthodontists achieve their clinical and practice management objectives. For more information, visit the Ormco website.

About The Web Health Awards

The Web Health Awards℠ program is organized by the Health Information Resource Center℠ (HIRC), a national clearinghouse for professionals who work in consumer health fields. Other well-known HIRC programs include the 20th annual National Health Information Awards℠, (healthawards.com) which annually recognizes the nation's best consumer health programs and materials (for non-digital resources), and two national "Fitness Day" events: The 12th annual National Women's Health & Fitness Day® (fitnessday.com/women) and the 17th annual Family Health & Fitness Day USA® (fitnessday.com/family).

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