ORMCO RELEASES 'NEVER TOO LATE' INFOGRAPHIC TO HELP ORTHODONTIC PRACTICES CAPTURE ADULT PATIENTS


Leading Manufacturer Unveils Practice Marketing Tool to Educate the Growing Population of Adults Interested in Orthodontic Treatment

ORANGE, Calif. (Aug. 20, 2013)—Ormco Corporation, a leading manufacturer and provider of advanced orthodontic technology and services, today released an infographic that addresses adults' hesitancy with orthodontic treatment. According to a study from the Millennium Research Group, 23 million U.S. adults are interested in improving their smile, but don't seek treatment due to a lack of education about the orthodontic treatment process. The visually appealing infographic—titled "Never Too Late"—aims to educate consumers by exploring how a beautiful smile, or lack thereof, influences public perception. The creative graphic also combats treatment myths and explains what features make a great smile.

"Research indicates that adults are more likely to seek treatment after reviewing educational materials that showcase the benefits of orthodontic treatment, and for this reason, we've created a powerful image that answers frequently asked questions from adult patients and helps to accurately illustrate what today's treatment process entails," said Mark Hillebrandt, vice president of marketing and product management for Ormco. "The infographic is a tool for practices to help simply explain what makes a great smile, how braces can enhance facial aesthetics and dispel concerns of time, cost, appearance and discomfort."

For Ormco clinicians the "Never Too Late" infographic is available for download on marketing.ormco.com and can be leveraged online—via practice websites and social media channels—as well as downloaded and printed for in-office distribution.

Media interested in speaking with an Ormco spokesperson should contact Robin Dwyer at 619-234-0345 or ormco@formulapr.com. Connect on Facebook at facebook.com/DamonSystemBraces or Twitter at @Ormco and @DamonBraces.

About Ormco

For over 50 years, Ormco has partnered with the orthodontic community to manufacture innovative products and solutions to enhance the lives of our customers and their patients. Distinguished products range from legacy twin brackets Titanium Orthos™ and Mini-Twin™ to self-ligating appliances with the Damon® System and active Prodigy™ SL. Ormco's Insignia™ Advanced Smile Design™ provides an all-inclusive solution with customized brackets, wires and placement trays for increased clinical efficiency. From personalized service to worldwide continuing education programs and marketing support, Ormco is committed to helping orthodontists achieve their clinical and practice management objectives. For more information, visit the Ormco website.

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