Ormco Wins A 2014 Stevie® Award For Sales & Customer Service

Orthodontic Manufacturer Takes Home Honor for its Digital Treatment Sales Strategy

ORANGE, Calif. (March 10, 2014)Ormco Corporation, a leading manufacturer and provider of advanced orthodontic technology and services, today announced it has received a bronze Stevie® Award for National Sales Team of the Year in the eighth annual Stevie Awards for Sales ® Customer Service. The company was honored for its outstanding sales team strategies that led to the successful launch of the Lythos™ Digital Impressions System, a digital intraoral scanner used by today's progressive orthodontists to overcome the inherent challenges associated with traditional impressions.

"Ormco is dedicated to being the market leader in digital orthodontics, making this recognition well-received by our entire team as we continuously strive to bring best-in-class digital treatment solutions to orthodontists around the globe," said Patrik Eriksson, president of Ormco. "We applaud each and every member of the Ormco sales team and thank them for their commitment to educating clinicians on the impressive features behind Lythos. Our R&D efforts will continue to fuel an end-to-end suite of digital orthodontic solutions and when this product pipeline is combined with an impactful sales team, everyone—from our customers to employees—wins."

Designed to meet doctor and orthodontic patient demands, Lythos eliminates the need for traditional PVS impressions by leveraging the power of today's digital scanning technologies. In support of the product's introduction in May 2013 at the American Association of Orthodontists (AAO) Annual Session, Ormco's sales team executed a calculated launch plan that was led by aggressive sales tactics rooted in a true understanding of customers' needs and demands. As a result, Ormco sold out the total number of Lythos units manufactured during the first six months of production.

"Entries to the Stevie Awards for Sales & Customer Service awards have almost doubled over the past few years," said Michael Gallagher, president and founder of the Stevie Awards. "Not only have we seen a dramatic increase in the number of entries, but the judges have also seen a remarkable rise in the quality of the nominations submitted overall. We congratulate all of this year's Stevie winners for their outstanding work."

More than 1,500 nominations from organizations of all sizes and in virtually every industry were evaluated in this year's competition. Winners were determined by the average scores of 129 professionals worldwide, acting as judges. Details about the Stevie Awards for Sales & Customer Service and the full list of Stevie winners are available at www.StevieAwards.com/sales.

To learn more about Lythos, please visit www.ormco.com/lythos. Media interested in speaking with an Ormco spokesperson should contact Robin Dwyer at 619-234-0345 or ormco@formulapr.com. Connect with Ormco on Facebook at www.facebook.com/InsigniaSmile, or Twitter at @Ormco.

About The Stevie Awards

Stevie Awards are conferred in five programs: the Asia-Pacific Stevie Awards, The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at www.StevieAwards.com.

About Ormco

For over 50 years, Ormco has partnered with the orthodontic community to manufacture innovative products and solutions to enhance the lives of our customers and their patients. Distinguished products range from legacy twin brackets Titanium Orthos™ and Mini-Twin™ to self-ligating appliances with the Damon® System and active Prodigy™ SL. Ormco's Insignia™ Advanced Smile Design™ provides an all-inclusive solution with customized brackets, wires and placement trays for increased clinical efficiency. From personalized service to worldwide continuing education programs and marketing support, Ormco is committed to helping orthodontists achieve their clinical and practice management objectives. For more information, visit the Ormco website.

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