Social Media Guidebook | Terms of Use

 

Ormco is a global leader and innovator in the manufacture and sale of orthodontic products and solutions which are subject to regulation by various agencies around the world, including but not limited to the United States Food and Drug Administration (“FDA”) and the United States Federal Trade Commission (“FTC”).

  1. Usage – Social Media Guidebook, Section 5.
  • Ormco grants the use of its approved wording with testimonial statements attributed to a Dental Professional, a Patient/Minor’s name, Dental Professional or Patient/Minor’s likeness, Patient/Minor’s ‘Before and After’ photographs or other photographs of a Dental Professional in Spark Alignerand/or Damon System social media posts.
  • Dental Professional’s Responsibility
    • All Dental Professional’s factual statements contained in social media posts must represent Professional’s genuine experience and will be true, accurate, non-misleading, fair and balanced, and consistent with [example posts] about its products and services.
    • Dental Professional is responsible for obtaining the express written consent of his/her patient or parental guardian for use of photographs, statements, etc., included in their post.
    • When applicable, required disclaimers have been included with each post example. The disclaimers should be added to the end of the post.  Including but not limited to:
      • “Patient results may vary.”
      • “Data on file with Ormco.”
      • “The opinions expressed in this post are those of the posting dental professional.”
      • “Teeth photos have not been altered."
    • When utilizing Ormco’s approved wording, we ask that you do not add personal comments outside of the product’s intended purpose/use, as these comments can be misleading – Ormco products are developed for particular purposes, as stated on the label and/or in Ormco’s advertising.
    • Social posts must not be advertised as sponsored by Ormco.
  1. Legal Usage Guide for Ormco Artwork and Brand Name

The images, videos, PDF and Microsoft Word* files contained on Ormco Marketing website and the associated copyrights to them are owned by Ormco Corporation and may not be used, reproduced, distributed, transmitted, displayed, or published in any manner except to promote the sale of Ormco's branded products.

The foregoing is intended to be a limited, non-exclusive license and no rights to any other trademarks, copyrights, patents, or other intellectual property of Ormco are hereby conveyed. Ormco reserves the right to revoke this limited license at any time without advance notice.  Items are categorized by product/brand and are authorized for use only by doctors offering that product/brand to their patients.

 

*Microsoft and Microsoft Word are trademarks of the Microsoft group of companies.

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